[dwarfofpoison]

I fail to see how anybody feels that there is ever going to be any real competition for sports on TV. All the rights are currently sold exclusively to individual providers whether it be premier league football, cricket, formula 1, darts or generally any sport that can garner enough television viewers (FTA national treasures like Wimbledon & the World Cup protected by law are another matter).

Until the same rights are sold to several different providers there is absolutely no chance of any real competition. The only competition is for the sports rights themselves between providers, which in turn can only mean price increases for the viewer as the bidding wars become astronomical!