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Originally Posted by Qtx
Or intentionally misleading like VM has a reputation for. He is obviously aware VM do not have all the Sky channels but yet he is claiming they do in the article. Naughty.
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Quote:
Originally Posted by Mick
This is purely semantics here - the fact is, wording is key and saying "We have all the Sky channels", in one sentence, should be a strong indication to anyone reading this, that this means every channel, Sky has.
His later sentence, telling what actual channels form part of the deal, just adds ambiguity to the average reader. They are going to read his first sentence, come to his second and think, hold on, he just said above, we have all the Sky channels.
If he had said "We have nearly all the Sky channels", we wouldn't be having this discussion.[COLOR="Silver"]
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I tend to agree that yet again coming from a UK cable boss there is at least some form of misdirection here.
We have all Sky channels, then a "clarification" in the next sentence...
Liberty are creating one European operation, yet are still saying things will be seperate on the brand side. Perhaps they will be, but if they integrate all other operations, why keep different names?
Yet again we have a UK cable boss talking up the "power" of its broadband network and plays down the content side. "Sky do the creativity." Give me strength.
Does he, Neil Berkett before him, and many of their predecessors think everyone is stupid? Pay tv is driven by premium content which drives new subscriptions.
You can have as fat a pipe as you like, but if you don't have anything to put down it, its pointless. And if you don't own some of that content, its expensive too.
John Malone, owner of VM, now controls a slew of British programmes and possibly the future UK Game of Thrones, if its ever made via the all3media deal. Malone may also control Formula One (premiership football would've been better, but its a start) and no doubt he will stuff Eurosport and Discovery (channels he owns/controls) with more stuff that he owns in the future.
Enough of the lectures that content isn't important. If its not important Mr Mockbridge, why has your boss just spent millions of dollars on buying your own content then?
By the way, unless I'm getting my horizontals and verticals confused, it's not called horizontal consolidation, but vertical integration. But again, perhaps that's another slight of hand for the dim witted journalist that interviewed him.
If Mockbridge really believes that having the Big Kahuna pack in VM's armoury is the same as a huge vertically integrated company like Disney or Time Warner, he really is deluded. No wonder Murdoch had him shipped off to run Sky Italia, he could do less damage there. Perhaps he's missing the sun?