Thread: General Coming Soon to Virgin TV (2014) Vol. 2
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Old 26-06-2014, 09:33   #2077
1andrew1
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Re: Coming Soon to Virgin TV (2014) Vol. 2
Quote:
Originally Posted by Chad View Post
So on average SKY Atlantic gets a daily reach of 899,500. With 10,600,000 TV customers that means 8.5% of SKY viewers tune in on a regular basis.
OK. My supplementary calculations:
Ireland accounts for 700,000 of those Sky TV customers ao the UK base figure should be 9.9m making 9.08% of Sky TV customers regular Atlantic viewers.

If we assume that Sky Atlantic would get similar viewing figures if it were on VM and TT then the viewing figures would be:
Sky 9.9m TV customers
VM 3.8m TV customers
TT 0.5m TV customers (Estimated and excludes those just those taking the Freeview channels)
Total 14.2m

14.2m x 9.08% = 1.3m

So if Sky Atlantic were available on the VM and TT platforms it would have a daily reach of 1.3m viewers in the UK making it the joint second largest pay-tv channel with Sky Living. Not bad for a fairly new channel.
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