Quote:
Originally Posted by spiderplant
Except if Sky Atlantic is a major reason that people move to Sky, many potential viewers will have already moved.
|
It all depends where they are moving from. The majority of people taking up the entertainment pass via NOW TV are coming from Freeview / Freesat households. SKY class them as new TV customers when doing their quarterly reports and putting a spin on why people are joining them.
---------- Post added at 00:33 ---------- Previous post was at 00:18 ----------
Quote:
Originally Posted by harry_hitch
That is a great post Chad, it still seems odd to me that for all the hype SA gets, SA would, in theory, still come in behind Sky 1 and Sky Living in the ratings.
Based purely on your figures (and also with my tongue placed firmly in my cheek) perhaps Sky would be better off making Sky 1 the exclusive channel?!?  |
SKY 1 and SKY Living are long established brands. SKY 1 has been on the air for 25 years and SKY Living a little less with 21 years. SKY Atlantic is still very much in it's infancy and will need time to grow. SKY 1 and SKY Living have shows that have been running for years, have dedicated fan bases and tend to span 20 to 25 episodes such as Greys Anatomy, Criminal Minds, The Simpsons and Modern Family. These will undoubtedly help keep the viewing figures high. Ironically I don't think any of these shows draw the viewing figures that Game of Thrones does.