Thread: General Coming Soon to Virgin TV (2014) Vol. 2
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Old 25-06-2014, 21:30   #2060
1andrew1
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Re: Coming Soon to Virgin TV (2014) Vol. 2
Quote:
Originally Posted by jj20x View Post
If these are BARB ratings, UPC viewers will, presumably, also be excluded from Sky 1 ratings. Similarly, Sky platform viewers in the ROI should also be excluded as BARB only collects data for the UK.
Agree, my mistake but still stand by my point that Sky 1 has wider availability than Sky Atlantic - I guess about 40% more due to its availability in the VM and TT TV households

---------- Post added at 22:30 ---------- Previous post was at 22:24 ----------

Quote:
Originally Posted by jj20x View Post
So on average SKY Atlantic gets a daily reach of 899,500. With 10,600,000 TV customers that means 8.5% of SKY viewers tune in on a regular basis.
Great post. The only thought that comes to mind is should the 10.6m figure have the Irish households removed, thereby uplifting the Atlantic viewing figures to closer to 10% of Sky households?
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