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Originally Posted by 1andrew1
OK, stay with me on this boring bit of business red tape. Sky is quoted on the London Stock Exchange. If it makes statements about Sky Atlantic contributing to 25% of TV subscriptions then it must support this with evidence.
I was initially surprised that Sky Atlantic was behind Sky 1 in the ratings but as others have said, Sky 1 is also available on TalkTalk, VM and UPC whilst Sky Atlantic is exclusive to the Sky platform.
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You missed an even bigger point Andrew , if there was no truth in it driving TV subscriptions why would they extend the deal through to 2020 at a cost rumoured to be in the region of £275 million it simply wouldn't make sense.