Thread: General Coming Soon to Virgin TV (2014) Vol. 2
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Old 25-06-2014, 11:18   #2024
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Re: Coming Soon to Virgin TV (2014) Vol. 2
Quote:
Originally Posted by 1andrew1 View Post
I'm sorry Vince but your above statement just bears no relation to reality. Sky keeps Atlantic exclusive for good reasons and keeps in touch with the marketplace with user panels etc. Sky Atlantic may not be a compelling reason to join Sky but it helps tip the balance if people are considering leaving Sky for VM and acts as a differentiator. People don't like losing access to channels, even if they don't watch those channels much.
I think what Vince is trying to put across is that Sky's view that SA is driving subscriptions does not appear to be borne out by the viewing figures, which are surprisingly low.

I must say, I would have thought that more people would view it than do, and I don't understand why this is not the case.
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