http://www.telegraph.co.uk/finance/n...hts-spree.html
"The inclusion of BT Sport means that any extra spending, which currently costs £246m per year in Premier League football rights alone, could force the company to reduce the wholesale prices BSkyB and TalkTalk pay for broadband, or increase its own retail prices. BT Sport is already due to become much more expensive next year when it begins spending £300m per year on exclusive right to European club football."
I like the following comment from a disgruntled BT customer:
"As a BT Broadband customer, I resent absolutely that some of the extortionate charge I pay for broadband is being spent to deliver BT Sport for free. I am not the slightest bit interested in sport. I resent being forced to pay for it. I am not alone. BT's competitors are looking more and more tempting."