[muppetman11]

Originally Posted by OLD BOY

Looks like the ITV Encore deal will keep the channel away from Virgin Media until at least December 2015. This is disappointing, as we will now miss the first six months of original programming on this channel.

Can Encore allow ITV to broaden its drama palette?

Speaking at the recent Media Summit, Adam Crozier explained his aspirations for ITV’s new pay-TV channel, ITV Encore. The new channel will, said Crozier, allow ITV to commission “particular niches” of drama – along the lines of US imports such as Game of Thrones or AMC’s Mad Men – which might not attract “huge audiences”, but which are “terrifically high quality”.

The launch of ITV Encore was announced in January, as part of a new four-year deal between ITV and BSkyB. A well-placed source estimates the overall deal – which includes greater availability for ITV programmes on Sky’s video-on-demand services, including Now TV – to be worth “tens of millions of pounds” in revenue to ITV. BSkyB and ITV both decline to comment on the commercial terms, but it is highly likely that Sky has insisted on a certain level of original content for ITV Encore – and that, in return, it is paying a subscription fee for every home receiving it as part of its basic channels package.

http://www.theguardian.com/media/201...bo-broadchurch