Quote:
Originally Posted by RichardCoulter
I don't see any reason why they can't just launch it on the EPG as normal without customers having to register. Maybe the reason is psychological marketing in that Sky hope that people will believe that they are getting something for nothing and it will also draw more attention to the channel  |
It is strange however SKY have form of this. When I joined SKY I had to register to be able to watch SKY 3D, even though the channel had been up and running for almost 2 years! When taking everything into consideration, SKY are actually trying to push 2 years free broadband rather than the new channel. It's a marketing exercise.