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Originally Posted by 1andrew1
I think this service is better categorised as fitting into the battle of TV between pay-tv companies and TV manufacturers for consumers' preferred living room device.
TV manufacturers like Samsung already offer a great range on-demand services including Curzon. If VM does not respond, it stands a chance of being bypassed by the consumer who will just use the apps on the TV. It will be interesting to see how Sky responds; does it want a company on its own platform undercutting it on some films?
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I think Howard is meaning you have to pay extra for all these On Demand services such as Netflix , rumours of Amazon etc rather than improving the inclusive On Demand content part of XL which was once a market leader.