[MalteseFalcon]

Either when SKY ask a reasonable price for it, or if customers are prepared to pay more for Atlantic. It's logic really, how many of the subscribers want Atlantic versus how many of those who would be willing for a one or two pound a month increase if Virgin paid the price SKY want. I'm sure that you Arthur and many more would be posting on here along the lines of 'another price increase, I already pay enough for my services why should I pay more'.