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Possibly, but if that was the case I would of expected it announce at the time of when they announce deal for renewal of contract and remaining HD sport variants in the same manner sky and ITV pre announce the launch of ITV encore

I hope sky can justify the launch of a new sports channel an not use it to move "premium" sports content just to make sure BT and VM can't see them. I seem to think the US Open golf is solely on skysports 4 which means BT any view this(?)

I think I agree with someone before; start of tailored channels for sport