[muppetman11]

Originally Posted by OLD BOY

I think you will find, DaMac, that VM can insist all they like, but if Sky say 'no', there's not very much they can do about it.

Of course, you can extract more than is offered with a negotiation, but Sky know that they have VM over a barrel here. There is nothing VM can offer Sky in return for a channel they really want, so Sky have the upper hand.

This is why the rumour about VM and BT working together on a new channel is so encouraging, if true. VM and BT could keep the channel exclusive to their own platforms until Sky relented on the channels we want that they are currently hoarding for themselves.

If you believe that quite frankly you'll believe anything.