Thread: Merged:-Comcast makes Bid for Sky
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Old 02-06-2014, 15:56   #2548
1andrew1
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Re: General Sky TV Discussion
Quote:
Originally Posted by bubblegun View Post
How much might it cost Sky to change the English Premiership's mind on an exclusive broadcasting rights deal?

Pure speculation, but the buying power of 3 big European broadcasters might help.

I'm sure BT Sports will be looking at a similar "Nuclear" solution.
Not going to happen, by doing so you weaken the next bid in three years' time as the defeated party could throw in the towel or decide it's not worth bidding. Do this a couple of times and you are just left with one bidder.

Also, there's not much advantage to buying the Premier League across Italy and Germany as like England, each country is only prepared to pay serious money for its own league.

BT Sport's current rights have gained it 5m subscribers including 1.8m via VM wholesale. If it won massive Premiership rights then it would be unable to bundle it free with broadband. Which is the whole point of it in the first place!
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