[bubblegun]

Originally Posted by denphone

Its seems Rupert has his eyes on creating a European pay-TV giant to compete with other big companies who are parking their tanks increasingly on Sky's lawn but he might not get his way.

http://www.theguardian.com/media/gre...rupert-murdoch

How much might it cost Sky to change the English Premiership's mind on an exclusive broadcasting rights deal?

Pure speculation, but the buying power of 3 big European broadcasters might help.

I'm sure BT Sports will be looking at a similar "Nuclear" solution.