I wonder if this could come to VM? Apparently it is on Samsung TVs and will be on tablets soon. It is managed by Easel TV who have done a lot of work with VM too.
"All3Media is launching UK and US direct-to-consumer connected TV apps that will allow viewers to rent shows including The Only Way Is Essex and Peep Show."
Sources: Broadcast, March 2012. Digital TV Europe September 2013
http://www.broadcastnow.co.uk/news/m...039376.article
http://www.digitaltveurope.net/97462...o-new-devices/