Quote:
Originally Posted by Bananaman_007
Could VM not add Atlantic as a premium option like movies or sports? Then those that want it can have it and fund it and those that don't don't have to pay for it.It will be a win win, Sky get the money from VM subscribers and VM get to offer the channel to its customers.
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I'm guessing Sky won't let them do this, or they want a fixed price for the whole subscriber base, not just those taking Sky Atlantic which would make it harder to set a price.
NTL did used to do it with Sky One though but that was probably on different terms.