Quote:
Originally Posted by Richc1977
It's pretty clear to me that VM have released the news now about SKY channels despite a long lead time for launch. I see two reasons:-
1. The impact on the valuation of VM stock (far more important than the impact on VM forum members - remember the average member of the public are not as obsessive as us about VM channel launches, yet investors are)
2. Customer Retention - If customers call up to cancel saying they wish to move to Sky due to HD sport they can at least say these are definitely coming to VM in the future.
The first point I think is the key. I'm sure if VM could launch them now they would, I imagine sky are holding off as long as possible.
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Or maybe VM are happy to take them from when most people want the Sky Sports channels (many customers cancel over the summer) and thus save some money on carriage costs? As you say, any unhappy customers can be appeased by point 2 and the SD versions are still available.
In a way, this was one of the reasons why there was no rush for VM to get BT Sport from day one.