[Kushan]

Makes sense, I think content is key these days. Virgin TV doesn't have a huge amount of draw to it, content-wise, compared to Sky or netflix (And by that, I mean there's not much EXCLUSIVE content on the platform). Things like Game of Thrones, House of Cards, etc. are genuine draws for customers. Having some standout, genuinely great TV that you can only get on Virgin could be a big selling point - but then again, that would imply them getting their own channels again, I suppose.