Quote:
Originally Posted by Sirius
It annoys me that every bloody comms company does it but WHY. I posted about it here, If its part of the ruddy cost then it should be part of the price shown in the headline costs. |
I can see a good few reasons why they do it, which are all beneficial to the company. Some people won't even bother calling if they knew the full price but once on the phone, quite a few will sign up anyway after being told about he line rental, even if ****es them off a bit. The advertised low price is the hook so to speak.
Not that the ASA should take that in to consideration. No one should be able to say a service starts from £x.xx when it clearly does not.