Thread: General Coming Soon to Virgin TV (2014) Vol. 2
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Old 06-05-2014, 12:01   #95
OLD BOY
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Re: Coming Soon to Virgin TV (2014) Vol. 2
http://www.theguardian.com/media/201...d-play-package


Virgin Media is aiming to offer consumers a one-stop shop for services by launching what it claims is the UK's first "quad-play" packages – TV, broadband, landline phone and mobile – significantly upping the ante with rivals in the increasingly cut-throat battle in the telecommunications market.

Virgin Media will this week launch a range of new packages – with names such as the Big Kahuna and Big Bang – from as little as £30 a month marketed as the simplest way for customers to get all their household communications from one provider.

The launch of the first tranche of bundles, which are designed to be flexible and allow customers to bolt on options such as Sky's sport and movie channels, will be made available to Virgin Media's customers from this week.

Virgin Media has 3.7 million TV customers, 4.4 million broadband customers, 4.1 million landline users and 3 million on mobile contracts.

The company is aiming to leverage its impressive result to date of 66% of its customer base taking three products, BSkyB has so far managed to get 37% of its 10 million customers to take three of its products.

Virgin Media intends to start offering the new quad-play bundles to the wider market from the end of the month.
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