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Old 02-05-2014, 06:53   #25
denphone
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Re: Coming Soon to Virgin TV (2014) Vol. 2

Viacom to increase Channel 5 budget.

http://www.theguardian.com/media/201...udget-increase

Quote:
Viacom intends to significantly increase Channel 5's £200m annual programming budget, with a much bigger focus on making original shows, and pledged not to convert any channels to pay-TV.


Philippe Dauman, the chief executive of Viacom, said programming was the "lifeblood" of its business and to expect significant increases in budget.


"We are a pureplay content company around the world, this is our lifeblood," he said, speaking to the Guardian. "We spend $3bn (£1.8bn) on programming [and] it is increasing year after year in mid to high single digits percentages. Content has never been more valuable."
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