BSkyB plans major overhaul of set-top box to meet Apple threat
Quote:
Project Ethan' includes cloud-based recording and ultra-HD technology
BSkyB is preparing a major overhaul of its set-top box technology to address the threat to its subscription business from internet-based television services from American giants such as Amazon, Apple and Google.
A special unit has been set up within the company under the name “Project Ethan” to develop an entirely new system that will aim to make it easier for customers to access programmes on any device, The Sunday Telegraph can reveal.
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http://www.telegraph.co.uk/finance/n...le-threat.html