Quote:
Originally Posted by muppetman11
That may very well be true if we were purely talking about adding subscribers but recent research suggests many people stay with Sky because of the channel , don't take my word for that others can confirm what I'm saying.
Subscriptions are becoming harder and harder to come by so common sense tells you its worth holding onto the ones you've already got , why strengthen your competitors offering just for a little extra ad revenue.
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aye thats a good point actually. so it would just be really whether sky are worried that people would jump ship for VM's super fast broadband/free BT sports package. They'd be the only sort of things to attract sky customers really (my broadband certainly isnt super fast either at the moment...) be interesting to see the stats though.
At the moment Vm and sky are playing tennis together with these back and forth new customer offers getting more and more attractive.