[Anypermitedroute]

and you wont see the content provider complaining too much, they got a a nice exclusive bonus which obviously makes it their worthwhile and for every x amount of person illegally downloading there is a percentage buying the boxset because of the interest generated from this exclusive deal and that is more profit in their pockets.

I would like to see Now Tv available on Apple TV before I would consider getting it (really cant justify gettinga 2nd smart box just for this reason but this is a reflection on Apple needing to provide more on their side), although I am concerned about this exclsuivity becoming the norm, it seems netflix and amazon are now trying this and we could run the risk of subscribing to many just to obtain a few