Quote:
Originally Posted by denphone
l did not say it had gone up by 71% on Virgin Media Andrew as l think you misunderstood me but if it goes up by 10% each year you are still talking about a near on £4 rise a month for sports and movies and when you add the regular broadband and phone rental yearly rises into it as well then that's a considerable rise in people monthly bills.
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Totally agree they all add up.
What I want to pedantically highlight is that Sky is very sophisticated in its subscription pricing. Its subscription pricing for Sky Sports is not related to the costs of its sports rights as these costs don't vary per subscriber, they're fixed costs. It charges to get the most revenue it can which is a combination of price per subscriber x number of subscribers.
If its costs rose by 100% next year it would still charge the same amount, because if it increased the price per subscriber by 100% it would get far fewer subscribers so its revenue would be a lot less.
However, it is able to sneak in small price rises each year as it knows people accept a small annual rise, as their research shows this.
---------- Post added at 19:44 ---------- Previous post was at 19:43 ----------
Quote:
Originally Posted by muppetman11
It certainly does , blame me for the charges  |
