Quote:
Originally Posted by Media Boy
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I can see Virgin reinstating this soon, the pressures of ITV Encore and BT TV under a new chief executive should get Liberty Global reaching for its cheque book.
---------- Post added at 12:30 ---------- Previous post was at 12:27 ----------
Quote:
Originally Posted by Media Boy
But if you press that link to my blog story about Sky Sports you will see it happen in April 2013.
So maybe Virgin has signed the new deal with the missing Sky Sports HD channels coming as part of deal for all we know.
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Yes, I think you may be right.
---------- Post added at 12:35 ---------- Previous post was at 12:30 ----------
Quote:
Originally Posted by Ben B
New deal usually means another price rise, I suspect a lot of people will be unsubscribing from Sports/Movies if that's to be the case this year
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It's important to note that there is a limit to what Sky can charge for sports, it does not simply bid for sports rights then add a margin on top. Its largest expense is the Premiership whose costs went up by 71% at the 2012 auction. However, it's not increased subscription costs for Sky Sports by anything like this because it knows from research a lot of people would simply stop subscribing so its number of subscribers would reduce.