[1andrew1]

Originally Posted by muppetman11

People are assuming BT want the majority of the football packages when in reality none of us know what BT's plans are going forward. BT may want to capture the lions share then again they may be happy with just one additional pack we really don't know.

Haven't BT already speculated that they could introduce a charge for BT Sport once the champions league contract kicks in ? People are very happy with BT Sport at the moment but then who wouldn't be when it's included if you take there BB products , once the champions league kicks in it will be interesting to see what changes as they have many options available for instance include free but only with top tier Infinity packages with the introduction of a small charge for those on cheaper BB packages. If BT's strategy is indeed to go for the lions share they are going to have to expect to pay a considerable amount in which case the free BT Sport will end all together in my opinion.

Agree with a lot of what you say. BT's aim is to grow broadband subscriptions via inclusive BT Sport. If it wins too many Premiership rights then BT Sport becomes something else and they will have to find another way of recouping their costs. As you suggest, there's a whole host of charging possibilities.