Quote:
Originally Posted by 1andrew1
BT and Sky won't bid for sports rights which they feel are unaffordable to them. Premier League costs rose 50% in the last bidding but the cost of Sky Sports has not risen by anything like this amount.
The Premier League a) sells rights on an exclusive basis so a joint bid would count as one bidder b) won't sell all packages to one bidder. If BT and Sky did jointly bid then there are plenty of other companies willing to step into their shoes to compete against them - BeIn Sport, EuroSport etc. Maybe even Virgin Media. So, it would not be in their interests to collaborate.
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People are assuming BT want the majority of the football packages when in reality none of us know what BT's plans are going forward. BT may want to capture the lions share then again they may be happy with just one additional pack we really don't know.
Haven't BT already speculated that they could introduce a charge for BT Sport once the champions league contract kicks in ? People are very happy with BT Sport at the moment but then who wouldn't be when it's included if you take there BB products , once the champions league kicks in it will be interesting to see what changes as they have many options available for instance include free but only with top tier Infinity packages with the introduction of a small charge for those on cheaper BB packages. If BT's strategy is indeed to go for the lions share they are going to have to expect to pay a considerable amount in which case the free BT Sport will end all together in my opinion.