Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 04-04-2014, 15:35   #4429
1andrew1
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by OLD BOY View Post
Or as I mentioned previously, Sky and BT could join together to make the next bid to keep the price down. They could also make the content available on all platforms, on both a subscription and PPV basis. Otherwise, the cost will soon be unaffordable.
BT and Sky won't bid for sports rights which they feel are unaffordable to them. Premier League costs rose 50% in the last bidding but the cost of Sky Sports has not risen by anything like this amount.
The Premier League a) sells rights on an exclusive basis so a joint bid would count as one bidder b) won't sell all packages to one bidder. If BT and Sky did jointly bid then there are plenty of other companies willing to step into their shoes to compete against them - BeIn Sport, EuroSport etc. Maybe even Virgin Media. So, it would not be in their interests to collaborate.
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