Quote:
Originally Posted by greeninferno
Surely Sky can't let that happen?
BT already has the Champions League and Europa League matches after this current contract runs out , add in the FC cup and a 50/50 split -assuming the quality of the matches on each broadcaster was the same - leaves Sky looking like dreadful value for the money they charge.
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Sky are responsible for pushing up the cost of obtaining football rights in the first place, so I have no sympathy with Sky on that matter. They have overplayed their hand and very soon, they will have nowhere to go. What goes around comes around.
I really think that they will be thinking about collaboration with other companies now. It's the only thing that stacks up and this is what will lead to lower prices in the future.