[Dave42]

Originally Posted by OLD BOY

You missed the bit about company x wanting what company y has to offer. In your argument, both companies miss out. In my analogy, it's win-win.

In the real case of Sky v Virgin Media, if Sky won't give VM what they want, even if VM are making it conditional on putting Sky Bravo on the platform, then VM will get around that problem in a different way (in this case via streaming content, one presumes, minus the first run shows, which just means a relatively short delay).

But it is a very short sighted proposition to deny VM the ability to upload the older Sky Atlantic programmes (ie not the first run stuff) when VM can access them by other means, thus denying Sky the income. Utterly pointless, actually.

if sky was bothered they would have let others have it long time ago OB sky don't want anyone to have it that's the whole point