[andy_m]

It seems to me that traditionally people chose Virgin for broadband and ended up with cable tv by default, whilst people chose Sky for tv. More recently those lines have become blurred, and there is also now competition in the fibre broadband market. Virgin certainly can't compete in both markets, and I think there is complete sense in reverting to the differentiation that has traditionally served them well. Virgin have a very good tv offering, most of the major channels, the only place to get both major sports broadcasters in a single subscription, and TiVo. In addition their broadband is competitively priced and they can market it as the UK's fastest.

If people really want every channel under the Sun then Sky is, always has been and probably always will be, the place to be. I appreciate not everybody can get Sky, but that's no reason to be upset with Virgin just because they've chosen not to compete on quite the same terms.