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Originally Posted by OLD BOY
What I was suggesting was a deal with Sky whereby we get the non-first run HBO series on demand. This would preserve Sky's USP (SA would only be available on Sky satellite and Now TV and they would still have exclusive rights to first run HBO shows).
If they don't do this, it's only a matter of time before we get a similar arrangement with another provider on subscription. As that would deny Sky some extra income, that wouldn't really be a very intelligent way for Sky to manage their HBO deal.
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I really hope I'm wrong but I just don't see this happening. Sky don't care that VM users haven't got HBO content. In fact they probably love it, as it drives people to Now TV.
Exclusive deals are a sad fact of life these days. It's why Vikings is only available on Amazon instant and not Netflix. Consumers hate it but greedy content providers love it. Fortunately, there are ways around it whereby you can still pay for the content (i.e. not steal it) and stick a metaphorical finger up at the outdated system at the same time.