Quote:
Originally Posted by OLD BOY
Well, through other content providers who offer on demand facilities. We know about the Amazon/Lovefilm possibilities already, VM have confirmed their interest in this. Alternatively, we could get HBO UK as an app. However, these alternatives don't come cheaply if viewed as PPV or 'buy' - I know they are not subscription; I didn't say they were.
I mentioned also before that it is not beyond the realms of possibility that we may have an on demand facility provided by Sky that excludes the first run series of programmes on Sky Atlantic. This would retain their USP, if this is the issue. Sky would still be able to claim that Sky Atlantic was available only directly from Sky and that all first run HBO shows are exclusive to the platform.
I could live with that and I think it would be widely perceived as being a fair solution that has advantages for both sides (for Sky, increased income for a start).
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sky could do that by doing deals for SA with other providers for a reasonable price they don't want anyone to have it that why they set unreal price they know no one would pay