Thread: General Coming soon to Virgin TV 2014
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Old 23-03-2014, 14:53   #1672
OLD BOY
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Re: Coming soon to Virgin TV 2014
Quote:
Originally Posted by Horizon View Post
Exactly.

BT, still a newcomer in so far as tv services are concerned, has come along and is already a credible threat to Sky by hoovering up some of the football rights while cable sits on the sidelines. Perhaps vm/liberty may end up owning CH5, but the one thing that has always driven pay tv is sport, especially football and Hollywood films. Unless and until VM competes in this arena, it may find itself knocked out of the game altogether.
But Virgin Media recognised some time ago that competing in content was extremely expensive and that it was able to secure the content it needed via other means.

The only thing we are really missing out on is Sky Atlantic, and if under Liberty's strategy we can obtain that content on demand from other sources, albeit not first run shows, this is probably as much as we can expect, unless a deal can finally be done with Sky.

We are not missing out on sport and the BT deal is evidence of the kind of strategy VM/Liberty are intent on following.
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