This article confirms that Virgin are not interested in doing a deal for Sky Atlantic.
www.broadcastnow.co.uk/news/multiplatform/virgin-eyes-amazon-streaming-app/5069814.article?blocktitle=Latest-News&contentID=2319 (subscription)
Virgin Media chief executive Tom Mockridge told a Broadcasting Press Guild lunch that while his priority was on growing broadband capacity rather than adding content to set-top boxes,
The article says Virgin would like Amazon Prime On Demand App - they've held talks but it's too soon for Amazon.
It says deals for these kind of services doesn't grow eithers
customer bases.
Tom Mockridge says Sky Atlantic is not key, unlike huge customer demand for BT Sport.
-while fast broadband is great, I'm very disappointed in such a public announcement that investment in content is not key. Might have to consider my options if this is proved to be the case.