[andy_m]

Originally Posted by vincerooney

Morning all

Is Atlantic a factor in pushing sky subscriptions tho? Majority of people who get sky I find is price. I've never found anyone I know say "it's for the hbo content" I think it's a nice thing for sky to brag and act smugly about in adverts but I don't think hbo content is the line they use to catch customers just another sweetener

As I said most people say it's price and sport coverage/hd

Last year Sky's own research suggested Atlantic drove a quarter of all new subscriptions. Let's face it, spending a shed load of money for exclusive access to something just to feel a bit smug isn't really worth doing. Sky are better at business than that.