Quote:
Originally Posted by andy_m
It's all about perception. Sky get to keep up the idea of an exclusive channel full of hbo content. I'm with you, I don't think it's what's happened, but once you have a product that is performing well you can easily see how Sky would be prepared to pay more for less to maintain the illusion of the status quo. And since Atlantic is so important in driving Sky subscriptions the conspiracy theorists are at least right in one regard, hbo really do hold the upper hand in negotiations.
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Morning all
Is Atlantic a factor in pushing sky subscriptions tho? Majority of people who get sky I find is price. I've never found anyone I know say "it's for the hbo content" I think it's a nice thing for sky to brag and act smugly about in adverts but I don't think hbo content is the line they use to catch customers just another sweetener
As I said most people say it's price and sport coverage/hd