Quote:
Originally Posted by muppetman11
So Sky pay £125 million more for this new deal over the one they signed in 2010 and don't have has good a terms.........can't really see that if I'm honest , just wishful thinking in my opinion.
|
It's all about perception. Sky get to keep up the idea of an exclusive channel full of hbo content. I'm with you, I don't think it's what's happened, but once you have a product that is performing well you can easily see how Sky would be prepared to pay more for less to maintain the illusion of the status quo. And since Atlantic is so important in driving Sky subscriptions the conspiracy theorists are at least right in one regard, hbo really do hold the upper hand in negotiations.