[howardmicks]

Originally Posted by harry_hitch

Whilst there is no concrete evidence of HBO on demand being exclusive to Sky, some feel that because Sky have exclusive first run broadcast rights, this deal negates any further deals HBO could make make with other broadcasters with regards to on-demand programming. IMHO, HBO could have held Sky over a barrel with regards first to run rights (i.e pay this price or don't have it) and then told them we are still going to sell our back catalogue as too many people as we can because too many people are now pirating our shows. To pacify Sky in this possibly deal, all they have to do is keep the most recent series off of HBO on demand until the rights Sky have bought expire.

I appreciate this deal may be unlikely, but it could still happen. Sky boxed themselves into a corner when they took exclusive rights from HBO. HBO now have the upper hand over Sky and can do with their programming as they wish.

Cheers bud thanks for the explanation