"..in other words, it will resell actual network operators’ connectivity on a country-to-country basis, with the same unified billing system and back-end that supports Liberty’s fixed-line efforts. This “deep MVNO” network will begin in the U.K., the Netherlands, Belgium, Switzerland and Austria."
http://gigaom.com/2014/03/13/liberty...ns-for-europe/
I'm not sure if this will alter the offering in the UK, all I can suggest is yjay perhaps there will be cheaper mobile rates between LG customers in different countries or reduced roaming costs?