[muppetman11]

It's clear to see why there making these changes in bringing On Demand to the fore , it seems there's plenty of incentive from a business point of view.

The total subscriber base connected is in excess of 4.4 million , this will encourage more to connect.

2013 saw 1.2 billion requests for On Demand content via STB and Sky Go more than double 2012.

Those with connected boxes are watching more TV overall.

In some cases repeats and on-demand views account for more than four times as many viewers as even a major show’s premiere.

Over a million searches a day with search in its current position behind the blue button.

Sky Store revenues were massively up.