Quote:
Originally Posted by 1andrew1
I think the NowTV box is Sky's trojan horse and a good strategy.
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Couldn't agree more it offers pay TV with no long term contracts and negates the need for a satellite dish.
Quote:
Originally Posted by Anypermitedroute
great analogy!, it places a sky controlled equipment in house where there is no satellite so can be built on as another route to market.
They have content as well which is why VM cant go down this route
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Not only does it offer subscriptions they also gain from the occasional PPV movie watcher through the Sky Store app.
Quote:
Originally Posted by andy_m
Apart from those that want full hd and top quality audio I really can't see why you'd pay double that as either a cable or satellite customer.
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Totally agree that's what I've said for a while now.