Quote:
Originally Posted by JustaBloke
I don't think that's the issue. From what I've read on other forums, these sort of channels pay VM, not the other way around. They pay because they think that by increasing their potential audience, they'll be able to charge advertisers more / attract more advertisers. They have to decide if the extra potential viewers is worth what they have to pay.
VM meanwhile, waits patiently, willing to take anyone's money.  |
Carriage deals vary greatly. The only channels that I know of that pay VM to be on the EPG are the shopping channels and some radio channels.
I doubt the music channels have been offered on a cost neutral basis either, but undoubtedly there viewership has decreased and this would be reflected in the carriage costs that VM would be willing to pay.