Quote:
Originally Posted by OLD BOY
Sometimes you sustain a loss by spending more to attract new customers. Look at Sky with their Sky Atlantic channel. A huge loss leader if ever I saw one. Tiny audience, expensive and exclusive first run shows.
I agree with your basic premise, MM, that Netflix's income is not enough to cover the expense of first run material, but this is exactly what attracts new custom. If it wants to grow big quickly, this is the way to do it. I think their pockets are large enough to withstand it.
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It sounds to me as if you want Netflix to be what you want it to be --- a cheaper version of Sky Movies, rather than what Netflix has proved to be successful ---- a cheap price with loads of DVD boxsets, a few recent films and a lot of oldish, and not so well known films and recently, original content.
Netflix and Sky movies serve different distinct needs.