Quote:
Originally Posted by OLD BOY
Sometimes you sustain a loss by spending more to attract new customers. Look at Sky with their Sky Atlantic channel. A huge loss leader if ever I saw one. Tiny audience, expensive and exclusive first run shows.
I agree with your basic premise, MM, that Netflix's income is not enough to cover the expense of first run material, but this is exactly what attracts new custom. If it wants to grow big quickly, this is the way to do it. I think their pockets are large enough to withstand it.
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So long as it's cheaper than the current £8.99 I pay for first run subscription movies I don't care who wins them.
