Quote:
Originally Posted by Dave42
and them are going to be keep going up MM as both sky and BT up money trying to beat each other in that
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Agreed but Sky is taking a hit on its profits, it is not passing the increased costs onto customers. This is because fewer people would subscribe to Sky Sports if it raised its prices, generating less income and therefore less profit for Sky. If it could get more income by charging more for Sky Sports, believe me it would have done so already.