[1andrew1]

Th

Originally Posted by OLD BOY

http://www.telegraph.co.uk/sport/rug...lub-rugby.html

'BSkyB and BT, the UK’s two warring media giants, were on Thursday night in advanced negotiations over an extraordinary deal to share the television rights for European club rugby and remove the biggest hurdle to a successor for the Heineken Cup.'

I speculated a few weeks back that BT and Sky would have to get together eventually because the cost of battling it out for football rights would ultimately become prohibitive.

To my mind, this is the first sign that these two bitter rivals are coming to terms with the need to bite the bullet.

A small start, but I think this will pave the way for the future.

This is nothing to do with cost and the two broadcasters have not got together. It's because Sky has a deal to show the Heineken League and BT has a deal to show a new, unnamed alternative European tournament. Because the two opposing tournaments have joined together to become one they are left with two broadcast partners, hence a need to resolve the situation.